Nintendo Boasts 9 Million Player Advantage Among Female Console Gamers
By Alex Johnson | January 01, 0001
The president of Nintendo of America wasn’t counting 
girls playing DS, moms playing PCs or sisters dabbling with the family’s Wii when he announced that there [[link]] are more than 11 million females in the Americas who play consoles. At a BMO Capital Markets event for game companies and investors earlier [[link]] this month, Reggie Fils-Aime presented two slides that, based [[link]] on Nintendo of America research, put the population of female “primary players” of home consoles at roughly a third of the population of their male counterparts.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); These “primary players” are the main users of consoles in their homes, he explained. Of course, Fils-Aime brought this up in order to demonstrate how much of that market is dominated by female Nintendo console-owners: 80% or, roughly, nine million. “This didn’t happen by accident,” he said during his presentation. “It’s the result of a deliberate attempt to expand the market.”
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